Idea and scenario
Creator describes the idea of the video, which includes an audience insight and a brand solution.
Each idea is accompanied by a scenario plan: a description of the plot, voice-over and the speech of the characters.
Art director suggests a sketch storyboard.
Production and animation
After agreeing on the scenario plan, the art director creates a detailed storyboard of the video in color.
Then the artistic storyboard is transferred to the animator - the drawn video comes to life.
Final stage
At the final stage, accompanying elements are added: musical accompaniment and voice-over.