BTL is an important part of marketing activities, the task of which is to develop and grow a business. Any mechanic is just a tool aimed at responding from the audience, which will lead to the growth of exactly the indicators that you need.
Research
STrategist prepares competitive overview within BTL activities (events, NCP-s, Tailor-made-s) and gives key take outs that could be useful for your brand.
Mechanic answers aims
We work on the principle of a mechanic wheel. It means that, depending on the tasks (sales uplifs, volume, frequency and so on), the strategist selects the most effective mechanics that will lead to the result and the key message of the campaign.
Idea
We are preparing a presentation with the required number of ideas (from two or more). We finalize it according to the wishes of the client. The strategist works with the creative team until the creative is approved.