integrated marketing campaign
1+1=3
Integrated marketing campaign gives synergy effect.
An idea is a concept that lives outside the media channels. We offer to expand the idea to any communication channel, whether it be TV, the Internet, native advertising with bloggers, promo in the cake network. We create the final product for all communications.
Strategic approach first
Depending on the goal set for the campaign, whether it is building knowledge about a product or service or stimulating sales, the strategist forms an approach to an advertising campaign: studies the brand's objectives and the needs of the audience and prepares a creative brief. The creative team receives a brief, which clearly spells out the key message of the campaign, in which channels we are placed and what goals we are pursuing.
Creative concept
The creator (in conjunction with the creative strategist) comes up with a non-standard approach. If the strategist is responsible for what we say as the main idea, then the creator is responsible for how to say it in an unusual, interesting and creative way.
Our team will prepare a presentation with several options for creative ideas: idea description, idea disclosure by channels, art direction.
Execution
After the idea, our creative team finalizes the details of the project and we transfer the project to our production. We will draw banners with our own resources, shoot videos, and implement any creative that was offered to the client.
