brand positioning
It is often difficult for business owners to estimate ROI (Returns of investments) in a brand. However, investments in brand development give a higher increase in sales in the long run. Brand positioning is what character the brand has. This is what makes one brand stand out from the competition and makes you dream!
Marketing research
The strategist carefully studies your activities and your product, conducts market research and advertising activity of competitors, studies trends.
Any recommendations are given based on the findings from qualitative analytics.
Target audience analytics
The strategist prescribes a socio-demographic and psychological portrait of the audience, studies its barriers and motivations, and formulates a key consumer insight. In their work, our strategists use models such as Sensidiam & Brand Archetypes & NeedScope;
The brand offer and key insight
The strategist formulates the concept and Reason to believe, prescribes the emotional and rational benefits of the brand and its values that will be used in the company's marketing.
Based on the formulated positioning, we can develop naming and visual branding for your company.
